https://vjdesign.co/

Hi, there! I am Vasim,
a UX/UI Designer and a tech enthusiast based in Pune (India).

Certified UX/UI Designer with 8+ years of experience in User Experience and Designing. Expertise in Native and Web App user interfaces for Mobile and Responsive Web Designs. Hands-on experience on UCD Activities to create intuitive business applications that delight Users and Business – the best of both worlds!

I specialize in developing digital products and experiences for the FinTech, Healthcare, EdTech, Enterprise software solutions, SaaS, and I am comfortable working on all stages of the product cycle, from ideation workshops and research to prototyping journeys, crafting beautiful user interfaces, and delivering production-ready assets.

tool experience

Clients I worked with

Domain - FinTech

All purpose loan co uk - Product Redesgin

Methodology: Design Thinking

All Purpose Loans is a comparison tool and credit broker, making it easier for customers to search for loans that suit their needs. They help in finding a loan with does not harm the customer’s credit score giving them unbiased access to lending products.

Domain - FinTech

Everyday loans co uk - Open banking journey improvement

Methodology: Design Thinking

Everyday loans uses the Open Banking service to verify customer’s financial information for making informed lending decision for their customers. We at Everything Financial facilitate the journey for them

Domain - FinTech

Lifestyleloans - Customer self service portal and Admin portal design

For Lifestyale loan Customer Service Portal / UX design, I focused on creating an intuitive, user-centered experience that streamlines customer interactions.

The design includes a personalized dashboard with easy access to account information, real-time customer support via live chat, and a robust knowledge base for self-service.

I emphasized security features like multi-factor authentication and session timeouts for peace of mind. The portal is mobile-responsive, ensuring a seamless experience across devices. By prioritizing clarity, accessibility, and user satisfaction, I created a platform that enhances customer engagement and simplifies financial management. This project showcases my ability to blend functionality with clean, user-friendly design.

Methodology: User-Centered Design

Outcome :

  • Reducing query resolution time by 40%, and increasing customer satisfaction by 30%.
  • Enhanced self-service options and intuitive design empowered users, resulting in a 20% decrease in support tickets and greater overall engagement.

Domain - FinTech

Everything Financial : Loan comparison ​product & website

The project aimed to increase lead volume for the Advice service, create an MVP baseline for a new loans comparison service for iterative testing, and raise brand awareness. Initially, the website had insufficient content, low user engagement, and lacked design systems. We used design thinking to create a consistent visual and functional design system for the platform.

Methodology: Design Thinking

Key UX Activities Include

  • Design Thinking
  • Task flows
  • Formative usability testing
  • Design system
  • Low & High Fidelity Prototypes
  • A/B Testing

Domain - FinTech

Mortgage Company Loan Portal UI/UX Design

We designed an easy to use customizable mortgage experience, tools & assistance to finance a property within a budget.

Overview :

Remortgage quote online is already launched, the client informed us that they’re facing a problem with the conversion rate, where users see their mortgage options but don’t pursue to book through the platform. Another thing the client showed his concerns toward was the trust element, as they did not know how to make their platform look trust-able.

Methodology: Design Thinking

Key UX Activities Include

  • Design Thinking
  • User Interviews
  • IA
  • Task Prioritization
  • Task flows
  • Formative usability testing
  • Low & High Fidelity Prototypes
  • A/B Testing

Healthcare / Salesforce /Ecommerce / Saas etc

Domain - Healthcare

Craft body scan USA

The objective of a craftbodyscan website is to provide patients, caregivers, and healthcare professionals with seamless access to essential medical services and information. It should facilitate appointment scheduling, telemedicine, prescription refills, and medical record access while ensuring security

Key UX Activities Include

  • User Surveys
  • User Interviews
  • Task Prioritization
  • Task flows
  • Low & High Fidelity Prototypes

Outcome

  • Increase in Annual Membership
  • Reduced # of calls to Customer Care
  • 75% Growth in # of booking appointment

Domain - Healthcare

Craft Mens Clinic

The objective of a craftbodyscan website is to provide patients, caregivers, and healthcare professionals with seamless access to essential medical services and information.

Key UX Activities Include

  • User Surveys
  • User Interviews
  • Task Prioritization
  • IA
  • Task flows
  • Wireframing
  • Low & High Fidelity Prototypes

Outcome

  • Reduced # of calls to Customer Care
  • Increased Footsteps

My role: Creative Lead

Design team: 2 designers

Methodology: Lean UX/UI

Domain - eCommerce

Besamewellness USA - Website redesign and implementation

Client requirements for an eCommerce website include a user-friendly interface, seamless mobile experience, secure and diverse payment options, and a smooth checkout process. They also need clear product categorization, high-quality visuals, personalized recommendations, and fast load times.

Outcome : Boosting user engagement, improving conversion rates, and driving higher sales with intuitive navigation and efficient checkout processes.

Domain - eCommerce

Kisna Diamond - Website and Mobile application design

Key UX Activities Include

  • Task Prioritization
  • Task flows
  • Wireframing
  • Low & High Fidelity Prototypes
  • Design sytem
  • Email marketing

Outcome

It builds an enjoyable, frictionless journey from product browsing to checkout, boosting overall sales and brand loyalty.

Domain - eCommerce

My7engines USA - Website design and conversion rate improvement

Key UX Activities Include

  • Task Prioritization
  • Wireframing
  • Low & High Fidelity Prototypes

Outcome

  • Reduced # of calls to Customer Care
  • Increased Footsteps

My role: Creative Lead

Design team: 2 designers

Methodology: UCD

Domain - Salesforce

journeyblazers - Website Redesign

Brief : JourneyBlazers is a global consulting company that excels in delivering transformational Salesforce solutions.

Journeyblazers wanted to undergo a brand rehaul. As they embraced their evolution into a design, technology, and salesforce services, their website needed to reflect this shift.

SKILLS USED:

• User research • UX Strategy • competitor analysis • Wireframing • Design system set up • Hi-fi wireframe

EdTech Projects

EdTech Project : Zorbasofted / Vedh education app etc

In my EdTech UX/UI portfolio, I focus on designing intuitive, engaging, and accessible learning experiences that cater to students, educators, and administrators. My work aims to create seamless digital platforms that enhance the learning process, promote engagement, and improve outcomes. Below are the key aspects of my EdTech projects:

1. User Research & Personas
For each project, I begin by conducting thorough user research to understand the needs, pain points, and goals of students, teachers, and other stakeholders. I develop user personas to guide the design process, ensuring the product meets the needs of each user group. For example, in a project for a language-learning app, I identified the need for interactive lessons tailored to different skill levels, which led to personalized learning paths.

2. Information Architecture & User Flows
I prioritize clear information architecture to ensure users can easily navigate platforms and find relevant content. Through well-defined user flows, I map out how users will interact with the product, from signing up for classes to completing assignments or accessing resources. This helps streamline the learning process.

3. Interactive & Engaging UI Design
In EdTech, engaging users is critical. My designs focus on making learning enjoyable through interactive UI elements, gamified features, and clear visual hierarchy. In an online education platform redesign, I used bright colors, intuitive icons, and progress trackers to keep users motivated and focused on their learning goals.

4. Accessibility & Responsive Design
I ensure that all designs are accessible, with a focus on meeting WCAG standards for color contrast, text legibility, and keyboard navigation. My designs are also responsive, ensuring a consistent experience across devices, from smartphones to desktops.

This portfolio highlights my ability to create thoughtful, inclusive, and user-centered designs that help improve educational experiences.

Outcome :

  • Increased Engagement
  • Better Retention & Completion Rates
  • Improved conversion rate
  • Seamless Teacher & Admin Experience
  • 5k+ users installed Vedh App